About Berks County Insurance

Jim Ruoff, CPIA – Agency Owner

Jim started Berks County Insurance Group, Inc. in 1986, but has been in the insurance business since 1984. Jim has many years of experience in personal and commercial lines. He firmly believes in the “independent agency” system, as it gives him the ability to offer options to his clients. Jim helps his clients better understand the insurance they need and provides them with the most competitive options available.

Rose Senft – Office Manager, Senior CSR, Licensed Agent

Rose is our Senior Licensed Customer Service Representative and is available to service your existing policies and/or quote and secure the most competitive policy to suit your needs and your budget. Rose has many years of experience and is extremely personable and friendly in assisting our existing customers and potential new customers. She has the knowledge and experience to assist you with all of your insurance needs.

Libby Clark – Customer Care Representative

Libby joined the agency in 2024 and brings her years of customer service and administrative experience to our agency. Libby will be available to handle your basic customer service needs. She can also assist our clients with premium payments, miscellaneous paperwork and signature requirements, and any necessary routine service issues. Libby is available to assist you as we strive to provide 1st Class Customer Service to all of our policyholders.

Kate Moyer – Licensed Agent/CSR

Kate joined the agency in 2021. She will fulfill various administrative roles while developing her own client relationships. Being fully licensed in Life, Accident, Health as well as Property and Casualty, Kate is eager to quote all of your personal and/or commercial insurance needs. Kate's favorite part of working on the Berks County Insurance team is that she has the opportunity to speak with clients and build long lasting relationships every day. Contact Kate today for any of your coverage needs.

Michael Flecha – Licensed Agent /CSR

Michael joined the agency in 2023. He is a licensed Property & Casualty Insurance Agent who can assist you with quoting your Auto, Home, Umbrella, Motorcycle, Boat, and/or RV, etc. Whether you are a new prospective customer needing quotes or an existing client of the agency, Michael has the knowledge and experience to provide you with appropriate insurance protection. Call Michael today….for all of your Property & Casualty Insurance needs.